Skills Portfolio

Relevant Skills

Ad Copy Versatility

I have experience in a wide variety of ad types and formats like content marketing, technical copywriting, organic and paid social content, email copywriting and both digital and traditional advertising.

The following button has samples from a range of different assets I worked on for Goodyear Commercial, namely Landing Page, eBlasts and sales collateral writing samples.

Strategic Storyteller

I love using narrative or story elements to show a brand’s personality, tailoring the story to resonate with an audience’s values, interests, and needs or an emotional connection.

The following button has sample links to scratch-off TV spots where we tell a comedic story based on a ticket’s theme that matches the Ohio Lottery’s brand personality.

Analytical Thinker

I love interpreting and analyzing data to make better informed decisions through out a campaign. Data can also help me understand my target audience better to create copy and content that will resonate with them based on the extensive research I’ve combed through.

The following button showcases my client’s LinkedIn social campaign in a very technical industry that required extensive audience research to better inform our posting strategy.

Brand Development

I excel at crafting compelling, on-brand content through a keen understanding of tone, voice, and messaging. I have helped businesses establish a strong, cohesive presence when bringing a brand’s unique story to life in a way that captures attention and drives engagement.

The following button exhibits Roadmaster Tire’s campaigns and how we revamped the brand’s design and messaging to better stand out from the competition.

Researcher

It’s a known fact that in order to be able to write about something, a writer needs to understand the material to be able to educate others. I pride myself on learning and doing so much research on a topic before I begin writing about an unfamiliar topic. Of course I’m going to be citing those sources.

The following button showcases my agency’s AI topic content where I learned so much about Artificial Intelligence and applied it to conversations within marketing and advertising world.

Content & Brand Management

One of my main responsibilities at AfterMath was managing all internal agency content which included website blogs, social media posts, and other content like emails or case studies across multiple platforms.

The following button circles back to the Internal Agency Content page where relevant writing sample links are available to view.