Goodyear Commercial Trucking has been one of AfterMath’s oldest retainer clients. I was assigned to work on GY as soon as I joined the team in 2022. Along with the account manager, project manager and creative director, I worked closely with their marketing, sales and product teams to develop campaigns that serve commercial fleets In addition to fleet audiences, we also create materials for Authorized Goodyear Dealers, or our “Dealer” Audience for short.

I collaborated with an AfterMath graphic designer on various spreads/layouts across many assets within any given campaign. We worked within rigorous brand guidelines and adhered to all three brands’ distinct messaging.